Internal Reference
Brand System
Built from the live production tokens in globals.css — if this page and the site ever look different, this page is wrong, not the site. Full rationale in /BRAND.md.
Color
Ink
--ink
Background
Ink Raised
--ink-raised
Cards, panels
Paper
--paper
Primary text
Paper Dim
--paper-dim
Secondary text
Brass
--brass
The proof accent — the one everyone should recognize
Rust
--rust
Adversity-state tag only
Moss
--moss
Resolution-state tag only
Typography
Newsreader — carries the story
The mission failed completely, and the leadership didn't.
Italic for the hook and the dek — the emotional entry point.
Archivo — carries the proof
Verified Record — I Was Rejected — Your Next Step
The House Rhythm
Hook
“Wait, I didn't know that...”
Struggle
“I can relate to this.”
Decision
“That's the turning point.”
Outcome
“That's incredible.”
Reelspiration
“I'm thinking differently now.”
Action
“I can do something today.”
Thumbnail Construction
Kobe Bryant
The Work After the Applause...
Brass corner mark, fixed position, every thumbnail.
Name in Archivo caps, one identifying fact beneath in Newsreader italic. No other text on the frame — everything else lives in the caption.
The Signature Moment
One second of near-silence after the Outcome beat. Frame holds. Then, same four words, every time:
“...and that's the Reelspiration:”
Reelspiration